The Pyjama Game

~ WHY SLEEPWEAR & SLEEP ARE NO LONGER MUTUALLY EXCLUSIVE ~

Although not technically a new trend, sleepwear as day and evening wear has been gaining traction over the past few years. ‘Sleepleisure’ (pyjama sets, slips, nightgowns or robes worn for occasions not necessarily involving slumber) allows their wearer to go from day to night to sleep, in one fell swoop. It got me wondering why this trend had pulled back the covers and wandered out into our daily wardrobes.

Technology is designed to make our lives easier. No longer do we need to delegate time for washing the dishes, memorising our times tables, or working out the fastest route from A to B. We don’t even have to be in the same city to connect meaningfully with our loved ones anymore. However, due to these time-saving advancements we often feel an unhealthy and unrealistic obligation to cram more into our day than ever before.  

The Internet and smartphones, along with the growing ability of many to work remotely, have also meant the once separate branches of ‘home’ and ‘work’ are becoming increasingly intertwined. The Boston Globe reports that workplace analysts are beginning to replace the term “work-life balance” with “work-life blending”.

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Honey Simmonds wearing Yolke Girl pyjama set outside an almost archaic form of telecommunication | Source: Instagram @yolkegirl

Sleek, conveniently pocket-sized, communication devices ensure we are only ever just a phone call, email, text, Skype, tweet, Snapchat, Whatsapp, DM, Viber, Slack (etc!) away. We have become hostages to our own phones and they are fostering an inability to switch off.

So instead of switching off, is a switch-up in uniform the answer? Enter sleepwear as daywear to help fill in that downtime void – representative of the leisure time or, perhaps more literally, the sleep we are yearning for but no longer getting.

Holly Golightly (Audrey Hepburn) getting some shut-eye in Breakfast at Tiffany’s (1961)

According to Ask Spoke a massive 80 percent of people continue working outside office hours and 50 percent admit to checking their work inbox in the morning, while still between the sheets. Data from the 2016 Australian census revealed the likelihood of women, employed in a full-time capacity, to do at least 15 hours unpaid overtime per week, is double that of their male counterparts (in similar roles). And while holding down that full-time job, cis-women in heterosexual relationships still do the majority of the housework – not to mention taking on most of the emotional labour.

Even our social media accounts aren’t necessarily social anymore, with an online presence now being a requirement for many industries. We have become our own brand and one which demands we are present two-dimensionally, sprinkled in an array of pleasing pixels across multiple platforms. Once again the line between work and home is blurred.

The fashion industry has, for a while now, recognised just how much the current working generation, millennials in particular, has to hustle in order to keep their heads above water. We live in an unstable world where the decline of available full-time work and affordable housing, compounded with the rise of the one 1 percent and alarming evidence surrounding climate change, form a pressing part of our ‘regular’ daily exigences.

Source: Instagram @mytherapistsays

Modern trends such as athleisure (active-wear for when you’re not exercising), chunky sneakers, duvets as coats, and hands-free belt bags are all physical proof of fashion being informed by practicality, comfort and efficiency. Fashion can come at a monetary cost but not to one’s ability to ‘do life’ – because nobody has time for that anymore.

Sleepleisure (or, Day-Js, as I like to call them), then, seems like the next obvious sartorial step towards comfort city. Although closely related, there are some fundamental differences between Day-Js and the aforementioned forms of leisurewear.

Google’s definition of the word ‘leisure’ itself is: time when one is not working or occupied; free time. For those clocking excessive hours at their job, week after week, sometimes sleep is literally the only leisure time they can afford. So wouldn’t it feel like a small victory if you looked good doing it? And if you do manage to conjure up the energy to leave the house, a costume change won’t be necessary – just slip on a pair of heels!

Day-Js offer a more elevated aesthetic than athleisure. This is largely owing to the fabrics employed, predominantly silks or satin but also feminine pointelle cottons, coupled with more relaxed yet still tailored cuts.

Danielle Bernstein wearing Sleepers PJ set with feather embellishments | Source: Instagram @weworewhat

Although cut from the same cloth (figuratively speaking), athleisure and sleepleisure are tailored from polar ends of the desire for functionalism: the former designed to help you get shit done and the latter designed for when you “literally can’t” (but still have to anyway). This urge to carry on even under serious strain is a common symptom experienced particularly amongst millennials. The diagnosis is called ‘Burnout’. Psychoanalyst Josh Cohen, a specialist in the field, defines it as: “…when you’ve exhausted all your internal resources, yet cannot free yourself of the nervous compulsion to go on regardless.” 

Burnout: a place somewhere between giving up and living life to the fullest.

In her article ‘How Millennials Became the Burnout Generation’, Anne Helen Peterson proposes this psychological condition is actually a built in mind-set of Generation Y (more specifically: mostly white, largely middle-class people born between 1980 and 1995), “Burnout and the behaviours and weight that accompany it aren’t, in fact, something we can cure by going on vacation. It’s not limited to workers in acutely high-stress environments. And it’s not a temporary affliction: It’s the millennial condition. It’s our base temperature. It’s our background music. It’s the way things are. It’s our lives.”

Bella Hadid out and about in Pretties thermal top | Source: Instagram @pretties

On a brighter note, sleepleisure has also coincided nicely with the nineties slip dress revival and the noughties camisole top reboot – because who doesn’t love a bit of nostalgia – a reminder, perhaps, of simpler times?

Like Burnout, sleepleisure could potentially be here to stay. A trend, like a budding house plant, requires suitable conditions to thrive. Anne Lise Kjaer, founder of Kjaer Global, a trend management consultancy, explains that some trends, “…continue to evolve as they are more about lifestyle choices and style, rather than conspicuous consumption.”  It turns out the social, economic, and even the psychological, climate is just right for slipping on Day-Js. Sleepwear as daywear has afforded us the ability to avoid pressing ‘snooze’ on style while still maintaining some level of comfort, as we navigate our way through the malaise of our seemingly relentless work-life terrain.